So you're looking to implement personalization into your business, here’s what you need to watch out for. Making any of these mistakes can jeopardize your attempt to personalize and have you losing customers and sales instead of increasing them. Save yourself from the huge amount of effort and money being wasted by avoiding the 6 e-commerce personalization mistakes listed in this article.
Failing to convert your e-commerce customers? Check out these e-commerce optimization methods designed to increase e-commerce sales conversions which are used by the top players in the e-commerce market.
Does hyper-personalisation mean personalisation getting hyper from caffeine? We take a very brief look at what it is and why it's necessary.