How can Big Data analytics marketing help you read your customer's mind? We take a look at the importance of Big Data analytics for an effective and successful business marketing strategy in the modern day.
Everybody's talking about it but everyone seems to have a different perception of it. We breakdown the meaning of eCommerce personalization and how it's important for the ever growing e-business world.
Big Data and Data Science are often mentioned together. Alternatively, it is even referred to Big Data Science directly. Here, we briefly describe where the approaches profit most from the other.